PageRank sculpting can be a very efficient SEO-tool, but what is Google’s view on this topic?
Link sculpting or PageRank sculpting is when you optimize the internal link architecture on your website, so link juice (PageRank) flows to the most important pages on the site. These pages will then rank higher in Google, and you optimize the value of your link building efforts.
Matt Cutts from Google have made this short video about PageRank sculpting.
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