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New websites for the Femern Project

by Steen Öhman on 6. November 2009

New website for the Femern project

The fixed link between Denmark and Germany is still in it’s planning phase, and is now starting to take shape.

Femern A/S is in charge of the designing and planning of a fixed link between Denmark and Germany across the Fehmarnbelt. They have just launched new websites, where you can follow the development and progress of this very big and exiting project.

The English site can be found on www.femern.com, and a Danish version are available on www.femern.dk.

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Social Media at Ford Motor Company

by Steen Öhman on 9. October 2009

OMMA Global New York is a very nice event, and 2009 was my third year at this conference. This year Social Media was really dominating the event.

I must say I was a little surprised to see how far social media has come since OMMA 2008. Social Media is no longer only theory and visions; it has been implemented widely by some of the big companies.

Ford Motor Company and social media

One of the highlights of OMMA Global was Scott Monty from Ford Motor Company. Scott is Head of social media at Ford Motor Company, and responsible for a lot of the impressive efforts Ford have made in the Social Media area. Ford is very active on Facebook, Twitter and other social media, and with a clear strategy.

Here is Scott’s presentation from OMMA. The PowerPoint presentation is not fully visible on the video, but can be found below on this page. Hope you enjoy Scott’s presentations.


Source: Mediapost

Scott Monty’s slides from Omma Global

With permission from Scott Monty

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The dynamic effects of link buidling

September 12, 2009

We have always wanted test the dynamics of link building, as the dynamic effects sometimes can be rather dramatic, and even get you penalized by the search engines.
So we decided to use a little time on a small scale live test of link building to a new site. The results were quite interesting, and somewhat [...]

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Footer Links and PageRank

September 5, 2009

Footer links have for a long time been used to do simple PageRank sculpting. A lot of sites have links to the most important pages on the website, thus transfering PageRank to these pages.
Footer links: Do they transfer “full” PageRank?
In the beginning Google treated all links more or less equal. But the PageRank model is [...]

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Twitter – interview with Biz Stone

June 25, 2009

Mel Carson from Microsoft UK made an interview with one of the founders of Twitter, Biz Stone, at Cannes Lions 2009. As allways Mel Carson is doing a great job with the interview – so take a look, or visit Mel Carsons Blog.

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File extensions – good or bad with Google

May 31, 2009

File extensions are not used by everyone on the web. Some CMS systems don’t ad the file-extensions, others lets the webmaster decide if the extensions should be included in the URL’s.
But what does Google prefer? Matt Cutts from Google have made a short video on the topic, explaining how Google view file extensions.

Normally we recommend [...]

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Google’s view on PageRank sculpting

May 30, 2009

PageRank sculpting can be a very efficient SEO-tool, but what is Google’s view on this topic?
Link sculpting or PageRank sculpting is when you optimize the internal link architecture on your website, so link juice (PageRank) flows to the most important pages on the site. These pages will then rank higher in Google, and you optimize [...]

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Google PageRank update this week

May 29, 2009

Google have started the PageRank update. Wednesday the 27th the first reports on changes in the Toolbar Pagerank got published. Last update happened around April 1st.
Early reports suggest a general downgrading of Twitter profiles, and otherwise the picture is more mixed.
PageRank is not important these days, but still it’s regarded as a indicator used [...]

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Google’s crawling and indexing of Blog Pages

May 29, 2009

Blogs get indexed by Google very fast. Sometimes it’s possible to get a post indexed by Google Blog Search within minutes, and even in the big web-index within very short time.
But does Blogs really get crawled more, and the pages on Blogs indexed faster?
Matt Cutts from Google have made this short video, where he explain [...]

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SEO David Naylor on reputation management

March 21, 2009

Reputation management using SEO was not very well known in Denmark until 2008, where a big financial scandal brought the topic to the media.
The IT Factory scandal
A company called IT Factory was closed down, after CEO the left the company, his wife and everything else on a business trip to Dubai.
People at that point [...]

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